If you want to develop your business for a long time but not a flash in the pan, you should learn how to advise your business. To the real economy, organizing some public activities is the cheaper and more effective way of promoting. In the activities, the custom souvenirs are suitable to make the brand promotion. Today, we will talk about the business story of Thomas Cook to discuss how to make advertisements by branded silicone wristband.
Thomas Cook, the guy born in Melbourne on Nov. 22, 1808, is the first person who organized the group tours. What's more, he is also the pioneer of modern tourism. He published the first travel brochure for tourists, which is named Cook's Travelers Handbooks. And he had created a kind of voucher, which is similar to the traveler's cheque. On July 5, 1841, Thomas Cook hired a train, which was going to a teetotal rally in Lough borough from Leicester. Nearly 570 travelers paid one shilling to Thomas, so that they would get a free lunch with ham, some snacks and a hymn band during their travel. This business is called the first commercial tourism activity in the whole world, and it is the first time human used the train to travel, which is the beginning of modern tourism activities.
At the beginning of creating an attractive business, a lot of customers will be attracted. As time goes by, there are more and more capitals that will run this business. You will find out that there are more and more companies doing the same thing as you. And their structures of business are better than yours. To win the market, you should adjust your structures, and you will need to use the branded silicone wristbands to expand the brand effect. You can order some custom rubber bracelets cheap. And you should give these promotional wristbands to the potential customers, your clients and the participants of your activities. You might think that these branded silicone wristbands are useless. Actually, the promotional wristbands are similar to the little billboards. When more and more people are wearing your wristbands, the brand effect of your business will be more obvious.
In 1845, Thomas worked as a tour group business agent, and he set up his own office in London. Because of Thomas' success and his proposal, some travel organizations were founded in Europe. It is one of the reasons why tourism has become the widest business activity in the whole world.
On June 19,2007, Thomas Cook's son combined Thomas Cook AG with My Travel Group to set up the Thomas Cook Group PLC, which is a British global travel group. The group operated in two separate segments: a tour operator and an airline. And it became a famous brand of tourism agency all over the world.
It has an aviation business to support it. The travel business of Thomas Cook is developing day by day. When the profit of enterprise keeps rising, a lot of entrepreneurs think that they don’t need business promotion anymore. They usually cut the advertising budget and spend more on business expansion. Actually, human are a forgetful species. It is not easy to have a deep impression of the newest novelty things. Thus, when the profit of enterprise is raised, we should enhance the propaganda to deepen the impression of the public.
Do you still remember your branded silicone wristbands? You can design some custom logo rubber bracelets with the hot topic for thematic activities. After these activities, the image of your brand will be set up again in the public. It would not only help your business to attract potential customers, but also would let you have more and more regular customers. Because they have already remembered the brand of your business.
This group had changed some operation strategies and their scope of service to keep the group running. After 2000, the Thomas Cook Group PLC faced some setbacks, which are making more and more debts to it. What's more, there are more and more travel accidents damaging its corporate image, which makes travelers lose their trust in the Thomas Cook Group. Its poorly performed was making some scare to the suppliers, most of them are asking for more advance payment for each business. Because of such a white elephant, the Thomas Cook Group is asking for bail-out talks with the British government, but it is failed.
As a pioneer of tourism, we have to admit how successful it is to start this business. For its 178 years history, we can see how hardship their CEO has tried to keep it running. It is not important to think about a new idea, but it is necessary to think of a good way to make the idea keep running forever. People always say that keeping is harder than winning.
As the decision makers of different companies, we should think more about it when we are going to make an important decision. And as the decision makers of our lives, we should think carefully about our future. The wrong decision could destroy the business. How can you be sure it will not destroy our future?
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