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In the fiercely competitive commercial market, how companies can leave a deep and lasting impression in the minds of consumers is a topic that marketing teams are constantly exploring. Promotional gifts, as a traditional and effective marketing tool, have always occupied an important position. Among them, promotional gift lanyards have become a powerful assistant for companies to enhance brand awareness and customer stickiness with their unique portability and strong advertising communication power. This article will explore in depth the charm of promotional gift lanyards and how they can bring lasting marketing value to companies.
The core advantages of promotional gift lanyards
(I) Super portability, high-frequency exposure
The biggest feature of promotional gift lanyards is portability. Whether you hang your work permit or employee card around your neck, or tie your keys or access cards around your waist, the lanyard can be easily carried. People are always accompanied by lanyards in various scenarios such as daily commuting, work, shopping, etc., which allows the brand information carried on the lanyard to be exposed frequently. Compared with other promotional gifts, such as customized water cups and notebooks, lanyards are used more frequently and have more exposure opportunities. Take a chain coffee shop as an example.
They give customers promotional gift lanyards printed with brand LOGO and slogan as gifts. After customers use the lanyards to hang their keys, people around them can see the information of the coffee shop when they open the door and go out every day. This high-frequency exposure greatly enhances the brand’s popularity.
(II) Low-cost investment, high cost-effective return
For enterprises, marketing budgets are often limited. The production cost of promotional gift lanyards is relatively low. From raw material procurement to printing technology, costs can be controlled while ensuring quality. Even for large-scale customization, enterprises do not need to bear excessive costs.
At the same time, due to the high exposure and wide dissemination of lanyards, the brand promotion effect it brings is very significant. Compared with high-cost marketing methods such as TV advertising and online advertising, promotional gift lanyards achieve accurate transmission of brand information at a lower cost and have extremely high cost-effectiveness. For example, a start-up company customized a batch of promotional gift lanyards at the beginning of its business, which only cost a few thousand yuan, but quickly opened up its popularity in the local market and attracted a large number of potential customers.
(III) Lasting impression, strengthening brand memory
When consumers use promotional gift lanyards, the brand logo and slogan will continue to come into their eyes. This continuous visual stimulation can leave a deep impression in the minds of consumers and strengthen brand memory. Moreover, the service life of the lanyard is long, and the brand information will always exist as long as the consumer does not discard it. Unlike some promotional activities with a shorter time limit, promotional gift lanyards can continue to play a role for a long time, allowing consumers to have a sense of identity and belonging to the brand.
Just like the promotional gift lanyard of a well-known sports brand, many consumers use it to hang sports water bottles.
During exercise, the brand information is constantly strengthened. Over time, the brand has become the first choice for consumers to buy sports equipment.
Multiple application scenarios of promotional gift lanyards
(I) Corporate event promotion
In corporate activities such as new product launches, anniversary celebrations, and exhibitions, promotional gift lanyards are excellent promotional tools. Companies can print information such as event themes and brand slogans on lanyards and give them to participants. For example, at a technology product launch conference, the organizer customized promotional gift lanyards printed with the new product name and corporate logo for each guest. The guests wore the lanyards and shuttled through the venue, which not only created a strong atmosphere for the event, but also allowed the brand information to be widely spread in the venue.
At the same time, the lanyards also became souvenirs of the event, allowing participants to recall the wonderful moments of the event after the event and deepen their impression of the company.
(II) Employee welfare and corporate culture construction
Promotional gift lanyards can be distributed as employee welfare to enhance employees’ sense of belonging and honor. Companies can print corporate culture slogans, team slogans and other content on the lanyards, so that employees can feel the company’s care and team cohesion during use. For example, an Internet company customized promotional gift lanyards printed with the company’s mascot and the words “Unite and cooperate to create brilliance” for employees. Employees used them to hang work permits, which not only facilitated daily work, but also subtly enhanced their recognition of corporate culture.
In addition, employees wearing lanyards when going out to work or participating in social activities can also play a role in promoting the company and enhancing the company’s external image.
(III) Customer relationship maintenance
In order to maintain good customer relationships, companies can give promotional gift lanyards to customers as gifts. Whether new or old customers, they will feel the sincerity of the company when they receive a practical lanyard with a brand logo. For example, an e-commerce company gives customers a promotional gift lanyard printed with the company’s LOGO and discount code when they buy goods. When customers use the lanyard, they may visit the store again and realize secondary consumption when they see the discount code. At the same time, customers can show the lanyard to people around them, which can also bring new potential customers to the company and form a good word-of-mouth communication.
(IV) Charity activities and social publicity
In charity activities, promotional gift lanyards can also play an important role. Charity organizations can print the theme of the event, charity concepts, etc. on the lanyards and give them to volunteers and participants. For example, in an environmental protection charity event, the organizer customized a promotional gift lanyard printed with the slogan “Protect the environment, start with me” and environmental protection patterns. Volunteers wore the lanyards to promote environmental protection knowledge on the streets.
The lanyards became the symbol of the event and attracted more people to pay attention to environmental protection. In addition, some government departments can also use promotional gift lanyards when conducting policy propaganda, print the key points of the policy on the lanyards, and distribute them to the public to increase the awareness of the policy.
III. Customization points of promotional gift lanyards
(I) Material selection
There are many kinds of materials for promotional gift lanyards, and the common ones are cotton, nylon, polyester, silicone, etc. Different materials have different characteristics and applicable scenarios. Cotton lanyards are soft and comfortable, with good breathability, suitable for long-term wear, but relatively poor wear resistance; nylon lanyards are strong, wear-resistant, and not easy to deform, suitable for hanging heavier items; polyester lanyards are brightly colored and not easy to fade, suitable for printing complex patterns and texts; silicone lanyards are environmentally friendly and non-toxic, with waterproof and non-slip characteristics, suitable for use in special environments.
When customizing, companies should choose appropriate materials according to the usage scenarios and the needs of the target audience. For example, for employee work card lanyards, cotton or nylon materials can be selected to ensure comfort and durability; for outdoor activity gift lanyards, silicone materials can be selected to meet the needs of waterproof and non-slip.
(ii) Design style
The design style of the lanyard directly affects its promotional effect and appeal. When designing, the corporate brand image and the preferences of the target audience should be fully considered. First, the brand LOGO and slogan should be clear and eye-catching, occupying an important position on the lanyard to ensure that it attracts people’s attention at the first time. Secondly, the color matching should be coordinated, and colors that match the brand image should be selected to enhance the visual impact. For example, a promotional gift lanyard of a fashion brand uses the brand’s iconic bright colors and is matched with simple patterns and LOGO, which is both fashionable and can highlight the brand characteristics.
In addition, personalized designs can be made according to different festivals and event themes to increase the fun and collection value of the lanyard. For example, during the Christmas season, customizing lanyards with Christmas elements as holiday gifts will make consumers feel a strong festive atmosphere.
(iii) Printing process
The quality of the printing process directly affects the clarity and durability of the patterns and text on the lanyard. Common printing processes include screen printing, thermal transfer, digital printing, etc. Screen printing is suitable for large-area monochrome printing, with low cost and high color saturation; thermal transfer can achieve high-precision printing of complex patterns with good color reproduction, but the cost is relatively high; digital printing is flexible, suitable for small-batch customization, and can quickly produce samples.
When choosing a printing process, companies should make comprehensive considerations based on design requirements and budget. For example, if the design pattern is simple and the color is single, screen printing can be selected; if the pattern is complex and the color is rich, thermal transfer or digital printing can be selected.
At the same time, attention should be paid to printing quality to avoid problems such as blurred patterns and fading, which will affect the brand image.
(IV) Size specifications
The size specifications of promotional gift lanyards should be customized according to actual usage requirements. The length of the lanyard is generally between 40-80 cm and the width is between 0.5-2 cm. For the work card lanyard, the length can be 50-60 cm and the width can be 1-1.5 cm, which can ensure comfortable wearing and clearly display the work card information; for the key lanyard, the length can be 20-30 cm and the width can be 0.5-1 cm, which is convenient to carry and will not be too long to affect the use. In addition, special sizes can be customized according to customer requirements to meet personalized needs.
IV. Success Case Analysis
(I) Promotional activities of a well-known mobile phone brand
A well-known mobile phone brand launched a series of promotional activities when launching a new mobile phone. Among them, a batch of exquisite promotional gift lanyards were customized as gifts. The lanyards are made of high-quality nylon material, and the design is mainly based on the brand LOGO and the slogan of the new mobile phone. The colors are bright and visually impactful.
At the new product launch conference, the staff gave the lanyards to the media reporters and fans present. At the same time, in major sales stores, as long as the new mobile phone is purchased, the lanyard will be given away. During the event, a large number of consumers walked on the street wearing lanyards printed with brand information, forming a unique landscape.
Through this event, the sales of the brand’s new mobile phones increased significantly, and the brand awareness was further improved. According to statistics, the brand exposure during the event reached millions of times, bringing significant economic and social benefits to the brand.
(II) Membership marketing of a certain supermarket chain
In order to attract new members and retain old members, a certain supermarket chain launched a member-exclusive promotional gift lanyard. The lanyard is made of cotton, soft and comfortable, and printed with the supermarket’s LOGO, member rights and preferential information. The supermarket promotes membership activities through multiple online and offline channels. As long as you become a supermarket member, you can get the lanyard for free. Members use the lanyard to hang membership cards or keys.
During daily shopping and going out, the information on the lanyard constantly reminds them of the supermarket’s preferential activities. At the same time, members show the lanyard to people around them, which also attracts more people to become supermarket members. In this way, the number of members of the supermarket increased by 30% in just a few months, and sales also achieved significant growth. Members are also very satisfied with this practical gift and have expressed their willingness to continue to support the supermarket.
Conclusion
As a portable advertising tool, promotional gift lanyards bring lasting marketing value to enterprises with their unique advantages and diverse application scenarios. Whether it is to enhance brand awareness, enhance customer stickiness, or promote product sales, promotional gift lanyards can play an important role. When customizing promotional gift lanyards, enterprises should fully consider key points such as materials, design, printing process and size specifications to ensure the quality and publicity effect of the lanyards. Through successful cases, it can be seen that as long as the promotional gift lanyards are used reasonably, they can stand out in the market competition and achieve the marketing goals of the enterprise.
In the future, with the continuous changes and innovations in market demand, promotional gift lanyards will surely show more possibilities and inject new vitality into corporate marketing.
If you also want to enhance your brand influence through promotional gift lanyards, you might as well start planning a customized plan from now on, so that the promotional gift lanyards can become your company’s mobile promotional business card!
The above article shows the value of promotional gift lanyards from multiple dimensions. If you have other ideas about the structure of the article, the depth of the content, or need to add specific information, please feel free to let us know.
